Erc Appoints Marketing Firm Essentially

European club rugby tournament organiser ERC has appointed Essentially Group Limited to market and sell partnerships for Europe’s biggest club rugby competitions: the Heineken Cup and the European Challenge Cup.

The AIM listed full service sports marketing, media, management and professional services group has been hired on an exclusive basis in the UK and Ireland territories.

Essentially will oversee media and marketing management of the European Challenge Cup and the Heineken Cup, as both tournaments will aim to expand.

Currently, the Heineken Cup, European club rugby’s premier tournament has already seen the fastest-ever selling final with all 45,000 public sale tickets bought with three months to go.