Eric Dier Signs Up With Braun

Tottenham Hotspur and England midfielder, Eric Dier, has signed with Braun as its new global ambassador.

As part of the agreement, Dier will be the face of its new cross media campaign for the new Braun Multi-Grooming Kit.

The campaign is digitally-led, comprising of social media, a content partnership and programmatic digital display – as well as PR activation.

The footballer is the latest player to sign with the brand, which also has deals with Real Madrid defender Raphaël Varane and Spartak Moscow midfielder Romain Zobnin.

Eric Dier said: “You can see from my playing style that I don’t believe in compromising on substance or style, and that’s something I’m proud of. It’s true for my attitude off the pitch too, which is why I’m pleased to be working with Braun on the launch of the new multi-grooming kit. Each of its seven different functions is as good as the next, so however I’m styling or re-styling I know I can rely on it to make me look my best in next to no time.”

Zbyszek Kalenik of Braun added: “As one of the best footballers in the world today, we couldn’t be happier about Eric’s new appointment to Global Brand Ambassador. With his unfaltering dedication to the game, Eric represents the consistent performance that is key to the ethos of the Braun grooming range. We can’t wait to begin working with him.”