Ericsson Launches Wc Themed Campaign

Telecoms brand Ericsson is launching its first ever online campaign online to coincide with the World Cup in South Africa.

The social media campaign offers fans the chance to cheer for their country and is aimed at creating a collective online celebration for each participating nation.

Cheers and celebrations can be sent via text messages or social networking site Twitter, there is also the option to upload them onto the Ericsson Big Cheer website.

All the cheers will be printed on confetti and released in a giant glass cube and every time a goal is scored at the tournament, ventilators inside the cube will whip up the individual confetti-cheers.

Fans can see a live feed of the cube and will also be sent a link to their cheer to share with friends and other fans.

Watch Ericsson’s ‘big cheer’ advert here.