ESPN Introduces Website Personalisation

18 Feb 2016 | tshego

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ESPN has introduced personalisation features for the UK edition of its multi-sport website, with visitors to ESPN.co.uk now able to personalise their experience to have direct access to their preferred content.

The launch of personalisation will be marked by a new TV advert that will air on BT Sport channels.

The personalisation engine will enable fans of English and European football teams to follow their chosen club, with the latest news, features and results for their team available when they visit the site.

In addition fans can also personalise the site’s navigation to prioritise their favourite sports including football, rugby, cricket, Formula One, basketball and American football.

According to the brand, this functionality is the starting point for the service, with the company planning to introduce more detail into the system. The new features will be available for users who register their teams and sports, and will work across any device.

Charles Classen, vice president and general manager, ESPN EMEA, said: “ESPN is a company of sports fans, so we understand that every fan is different. We all have our own combination of favourite sports and teams, and personalisation allows each user to tailor their ESPN experience to suit them. We are proud of having one of the most engaged audiences in the UK, and this latest development only deepens the way we are able to serve sports fans.”