ESPN Launches New Football Brand
ESPN has revealed its new multi-language, multi-country brand, ESPNFC, for football fans around the world across TV, radio, print, online, print and mobile.
Online at ESPNFC.com in time for the 2012 UEFA European Football Championships, the new offering will reportedly bring together all of ESPN’s football properties and house them under one universally recognized name.
In the near future, ESPNFC will add global and regional contributors and has the ability to detect where a fan is accessing content, and deliver locally relevant content for that region and serve that content in the native language.
John Skipper, President, ESPN, Inc. and Co-Chairman, Disney Media Networks, said: ‘ESPN is solidifying its dedication to football year-round with the launch of ESPNFC. It represents one of ESPN’s most significant global commitments to the sport and leverages the core strength of what ESPN does well – serve sports fans. In short, ESPNFC is the definitive source for football coverage worldwide.’
Beginning this week, fans can experience a preview of ESPNFC with branded content online and on mobile platforms specific to the EURO 2012 tournament in Poland and Ukraine.
Later this year online and on mobile – around the start of new football seasons around the world – ESPNFC is set to expand to encompass all major leagues and competitions worldwide.
Inside ESPNFC, fans can access Live MatchHQ, an enhanced version of GameCast which provides the live game experience for those who are not able to watch the game live.
