Esports Brand Fnatic Announces New Global Partnership With Hisense
Consumer electronics brand Hisense has signed a new multi-year partnership with esports organisation, Fnatic.
According to the pair, the deal will see the two companies produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic’s esports teams.
“We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans,” said Alex Zhu, Vice President, Hisense International.
“We hope to make Hisense TV and home appliances truly their friend and right hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games. Supported by the unique VIDAA operation system that launched at Hisense TV, we are dedicated to bringing more esports and Fnatic content to our big screens for fans.”
Sam Mathews, Founder and CEO of Fnatic, said: “We are proud to partner with Hisense, a forward-thinking, innovative company, that is committed to bringing happiness into the homes of millions of families.
“As a trusted partner, we are excited to share this collaboration with our fans, players and creators.”
As a part of the deal, all Fnatic facilities will be upgraded with Hisense products, while the organisation’s teams will also have access to Hisense’s global network of customers, allowing for a wider audience and the potential to build a stronger fan base.
