Etihad Airways Snaps Up Abu Dhabi F1 Deal
Etihad Airways has signed a three-year deal to be the title sponsor of the Abu Dhabi Grand Prix starting with the inaugural F1 race in 2009.
The deal will see the race in the UAE’s capital city named the Formula 1 Etihad Airways Abu Dhabi Grand Prix until 2011.
It also provides Etihad with a major trackside advertising package and podium branding for the Abu Dhabi Grand Prix.
The deal was secured by Allsport Management, part of the Formula One Group.
As part of its title sponsorship, Etihad Airways will offer its customers a series of all-inclusive packages that include flights, accommodation and Grand Prix tickets.
Construction of the 5.6 km F1 circuit in Abu Dhabi is well underway on Yas Island – a natural 2,550 hectare island located to the east of Abu Dhabi island.
In addition to the Abu Dhabi Grand Prix, Etihad Airways has also become a sponsor of the Spyker F1 team which has now been re-named Force India.
