Etoro Announces 12 New Football Sponsorships
Global investment platform eToro has announced 12 new sponsorships, including six Premier League clubs, as it expands its investment in football across the UK and Germany.
In England, eToro has extended its Premier League partnerships with Crystal Palace, Everton, Leicester City and Southampton, but has also added Burnley and newly-promoted West Bromwich Albion to its portfolio.
The investment platform has also announced Augsburg, Cologne, Union Berlin and VfL Wolfsburg of the Bundesliga, as well as Hamburg of the German second division. It has also extended an existing partnership with top flight side Eintracht Frankfurt.
The new deals add to eToro’s existing sponsorships across Europe, including Danish champions FC Midtjylland and Ligus 1 side AS Monaco.
“As a leading investment platform with over 14 million users, we believe sponsorships are a powerful tool that help build and reinforce eToro as a world class brand,” said Dylan Holman, Global Sponsorship, Senior Manager, eToro.
“We will be working with clubs to make the financial markets more accessible than ever, using our partnerships to help bring fans closer to the action and educating them on investing.”
Negotiated by specialist sports agency SportQuake, the deals will see eToro gain exposure opportunities including on matchday LED boards and digital rights, while the brand will also create money can’t buy experiences for fans, and give away VIP tickets.
