Chris Eubank Jr, the current IBO super middleweight world champion, has signed with talent and brand management agency Red Monkey Collective (RMC).
RMC will be responsible for shaping Eubank Jr’s career outside of the ring with a focus on building his personal brand and commercial partnerships.
The first phase will be the expansion of his #NEXTGEN brand, with a new website hosting a merchandise range, as well as new content across Eubank Jr’s social channels.
On 17th February, Eubank Jr faces George Groves for the WBA and IBO super middleweight world titles. The semi-final of the World Boxing Super Series, which sold out Manchester’s MEN Arena within seven minutes, will be broadcast live on ITV Box Office.
On signing to Red Monkey Collective, Eubank Jr commented: “I’m excited to be working with RMC as my commercial and brand agents and cannot wait for the next chapter in my career; starting with a victory on 17th February.”
Sam Graham, founder of Red Monkey Collective, added: “Signing Chris, at such a pivotal time of his career, is a hugely exciting opportunity for RMC. He’s exactly the type of client we love to work with and we’re ready to help him expand his brand outside of the ring.”