Euroleague Announces Csr Partnership

Euroleague Basketball and Dogus Group have launched a partnership to bring its two corporate social responsibility programmes together, One Team and Stay in the Game, for the benefit of at-risk youths across the continent.

The project ‘One Team-Stay In The Game Educational Programme’ will use basketball to improve lives and start by branching out in five schools across Istanbul from April until June.

At the launch event, guests included former Euroleague winner Ibrahim Kutluay, the Euroleague Basketball ambassador in Turkey, along with officials from Euroleague Basketball, Dogus Group and four Euroleague Basketball clubs in Turkey.

Euroleague’s social partner, thinkBeyond, also delivered a one-day, one team clinic to physical education teachers.

“We have begun renovating and refurbishing a number of courts in order to pave the way for play and lead children to use their spare time in a beneficial way,” Selin Kocak, head of CSR, Dogus Group, said. “Our journey started in Derbent, a neighborhood located in Istanbul, and has continued to evolve in other Turkish cities and neighborhoods. So far, 21 cities have been visited, 42 courts have been renovated and Stay In The Game has reached 25,000 children throughout the country.”

“One Team provides a unique and valuable channel for our fans, clubs, communities and partners to build a programme that not only changes lives but also harnesses the enormous power of basketball beyond the court, delivering integrity and life changing results,” Abigail Martin, head of CSR & project development, Euroleague Basketball, said. “Our association with the Stay In the Game programme aims to build more opportunities for the young generations at risk to learn the like skills that One Team provides and to find their role in society through the sport of basketball.”