Euroleague Basketball Reveals London Details
London’s O2 Arena will play host to the Turkish Airlines Euroleague Final Four as part of a four game basketball competition in May 2013, with tickets on sale from 9am (GMT) today – available through the competitions official ticket website.
Euroleague has committed to hosting the season ending event in London in 2013, with an option to also play the 2014 edition at The O2 Arena, as part of a long-term strategy to commit to the development of basketball in the UK.
As part of the Final Four competition, Euroleague will host a Fanzone in Trafalgar Square throughout the duration of the competition. The area will include a variety of activities for fans from basketball exhibitions to music and entertainment. In addition, the activity will provide a platform for Euroleague to promote the sport within the UK and promote grassroots initiatives in partnership with the British Basketball League.
Jordi Bertomeu, Euroleague Basketball president and CEO, said: ‘Euroleague is thrilled to bring the Turkish Airlines Euroleague Final Four competition to The O2 Arena in London. Through a combination of great basketball and fun activities like the Trafalgar Square Fanzone, we can’t wait to show the UK public the excitement and passion of our sport.’
Matthieu Van Veen, senior vice president, AEG Sports (Europe), commented: ‘We are very much looking forward to hosting the Euroleague Final Four competition at The O2 in May. The O2 has established itself as a major European competitor to host high profile sporting events – The Olympics, ATP Tennis and now Euroleague Basketball.’
Paul Blake, chairman, British Basketball League, added: ‘We are really excited about the Turkish Airlines Euroleague Final Four coming to London and the opportunity it will present the sport of basketball in the UK. With a long term strategy, I hope to see a British team competing in the league in the future.’
