Euroleague Final Four Creates Unique Fan Content

HEED, a joint venture between WME | IMG and AGT International, took its first official venture into sport at this weekend’s Euroleague Basketball 2016 Turkish Airlines Euroleague Final Four in Berlin.

HEED deployed sensors throughout the competition – across the venue, live and remote audiences, referees and coaches – to collect and analyse data that generates automated content for event participants on site and fans at home through TV broadcasting, social media, and other digital distribution channels.

Sensor-generated data measured and analysed behaviour of coaches to determine the influence of their behaviour on the game. Similarly, fan behaviour and engagement was analysed to determine whether it affects in percentage.

Fans at the venue saw on screen the support of virtual fans through mobile device sensors that measured audio levels and heart rate to assign a fan support score that correlates to and changes with the flow of the game.

Ioris Francini, IMG’s President of Media said: “Our commitment to the Euroleague is to elevate their overall competition structure while growing global exposure for Europe’s highest level of basketball. HEED presents an incredible opportunity to utilize the latest in IoT technology to create a more dynamic live experience for all participants.”

“Euroleague Basketball has always put fans at the center and has paid special attention to innovative ways to reach out to the young fans,” said Jordi Bertomeu, President & CEO of Euroleague Basketball.

“HEED will allow fans to experience the Final Four from a different perspective, right in the thick of the action on the basketball court.”