Europcar Drives LTA Partnership
Europcar has been chosen as the official car hire supplier to the Lawn Tennis Association (LTA) in a new three year agreement.
As part of the deal, the car hire services company will become the official supplier of car hire for the Aegon Championships in London, the Aegon Eastbourne International, the Aegon Birmingham Classic and the Aegon Nottingham Opens.
Through its partnership with Europcar, the LTA – the national governing body of tennis in Great Britain – will offer players, coaches and staff access to car hire, taking them to and from tournaments and events.
Europcar also has exclusive agreements for five Aegon tennis events, offering courtside branding, as well as logo placement and advertising opportunities in programmes and hospitality areas.
Commenting on the agreement James Mercer, the LTA commercial director said: “We are thrilled that Europcar is joining LTA’s family of sponsors. Its reputation for quality and top level customer service make it a perfect match for British Tennis. We look forward to developing a strong relationship with Europe’s largest rental provider and benefiting from its world class transport services. This is a year round deal that will bring many benefits to the organisation in addition to the valuable support at all of our major events.”
Ken McCall, managing director, Europcar UK Group, added: “It’s a privilege to be working with the LTA and supporting British tennis. We will deliver the very best in car hire and transport services for the LTA’s major events and to its members.”
