Europcar UK Scores Arsenal Partnership
Car and van rental company, Europcar, has announced a three-year partnership with newly crowned Community Shield champions, Arsenal FC.
Named as Arsenal’s official car and van rental partner, Europcar will promote its partnership with the club in territories around the world including South Africa, USA, selected countries in Asia and Latin America and throughout Europe.
According to the new sponsor, the company’s marketing rights will include ‘significant branding presence at Emirates Stadium and throughout Arsenal FC’s online and social media channels.’
Europcar will have branding at all Barclays Premier League and domestic cup matches played at Emirates Stadium.
Speaking about the partnership ahead of the new season Arsenal sales and marketing director, Vinai Venkatesham said: ‘We are delighted to be partnering with Europcar for the next three years. We are already working closely together to develop engaging marketing campaigns targeted at football fans all around the world.’
‘This is a tremendously exciting partnership for Europcar’, explained Ken McCall, managing director, Europcar UK Group. ‘It gives us fantastic branding opportunities within the UK, and also reaching millions of football fans who follow the Premier League throughout the world. As well as promoting the Europcar global brand message, ‘Moving Your Way’, the partnership also gives us access to the players and player imagery for our own promotional activity.’
‘As the official car and van rental partner of Arsenal FC, we can help fans travelling to away games with convenient and cost-effective mobility solutions, as well as bring the benefits of our comprehensive range of services tailored to the needs of business and leisure users. We are confident that this relationship will enable us to significantly increase reservations as well as raise the bar on our engagement with both consumer and business customers.’
