European Tour Expands To 50 Events
The 2011 European Tour, which begins in South Africa in December, has been expanded by two to include 50 tournaments on 29 courses with new events in Bahrain, Malaysia and Sicily.
Traditionally the tour has run from December to November but the European Tour said in a statement that from 2012 the schedule will be contained within the calendar year, starting in January and ending in December.
Sicily will host a European Tour event at the Donnafugata Golf Resort in the south of the Italian island and Malaysia will host a second tournament, the Iskandar Johor Open, which has previously only been sanctioned by the Asian Tour.
The 2011 tour starts with four consecutive tournaments in South Africa, immediately followed by four in the Gulf including the Volvo Golf Champions event in Bahrain. The Sicilian tournament will be the first to be held in Europe, in late March.
The Scottish Open, traditionally the last event before the British Open, will not be held in the town of Loch Lomond and a course has yet to be found. A new links course near the town of Inverness, Castle Stuart Golf Links, is reported to be favourite to host the event in 2011.
The tour leaves Europe in November and heads to China for the HSBC Champions event in Shanghai, followed by more Asian events in Singapore, Malaysia, China and Hong Kong.
George O’Grady, the head of the European Tour, said he was especially happy with the season-ending Dubai World Championship and he expected the event to remain in the Gulf emirate despite the city’s economic problems.
O’Grady said the original five-year agreement has been condensed into a two-year deal that runs through 2011 ‘which if we secure a powerful sponsorship in that time, we anticipate going further.’
Developers have struggled to finish hundreds of villas that surround Jumeirah Golf Estates and organisers reduced the prize money by 25 percent even before the inaugural tournament last year.
‘We have been looked at by Abu Dhabi, as well, but I think the intention is to try to keep it here in Dubai for as long as possible,’ O’Grady said.
‘We are rock solid for two years, and everybody has the drive to keep it going after that. DP World, who are the presenting sponsor, are very excited by the tournament, and we give them some packages in other events around the world, which coincides with their market. And so I would be very confident this is here to stay.’
O’Grady also said he expects to see further growth in India and China and would like to see more tournaments on English soil, though he couldn’t say when that would happen.
‘Ideally we would bring the British Masters back or the English Open would move forward, but these things tend to go in cycles,’ he said.
‘We are very strong in Scotland … The Scottish Open is very strong. The new venue will be announced very shortly.’
O’Grady also said he expected a decision by early next year on the course for the 2016 Olympics in Brazil where organisers are discussing whether to upgrade an existing course or build a new one.
