European Tour Launches New Ad Campaign

The European Tour has unveiled its latest ad campaign, ‘Drama on the World Stage’, which is aired for the first time on Wednesday.

The ad – shot in super slow motion – features US Open champion Martin Kaymer hitting a bunker shot to the 18th green of the DP Tour World Championship, Dubai.

Focusing on the reactions of fans both at home and at the event, the ad also includes 2014 Ryder Cup captain Paul McGinley and Sky Sports presenter David Livingstone.

• Watch the ad at Sport Industry TV

The global campaign will reach into all of the European Tour’s key territories – throughout Europe, Asia, Africa and the Middle East – and will be supported by print and online advertising and social media activity.

Kaymer commented: “Making the film was great fun and I was proud to be involved in it. It was very cool the way it was done and it was great to be a part of something like that. It’s always great to promote The European Tour because we have so much to offer – and it’s good that we can show people what a good product we have.”

Tim Hunt, marketing communications director for the European Tour, said:  “The success of our previous campaign, ‘Every Shot Imaginable’ has given us the confidence to develop this new campaign, focusing even more on the talents of some of the European Tour’s leading players.

“The ability of our players to deliver dramatic sporting moments across the world, and the increasing engagement of our global fan base were the inspiration behind the idea. We hope everyone will enjoy the ads and that they will inspire fans to continue to watch the incredible performances of our players week in, week out on the European Tour.”