Eurosport Appoints New Vp, Distribution, Partnerships And Rights
Eurosport has appointed Amar Melwani to a newly created role of VP, Distribution Partnerships and Rights.
Melwani joins the broadcaster from The Walt Disney Company where he managed partnerships, product marketing and analytics for its new OTT platform, Disney+, and will link up with Discovery’s wider global direct-to-consumer operation.
Eurosport says the addition of Melwani’s digital experience is part of the broadcaster’s acceleration of its direct-to-consumer strategy.
“As we continue to drive our direct-to-consumer strategy forward, we are excited to welcome Amar and will greatly benefit from his experience developing world-class OTT services and building distribution and commercial businesses within sports media,” said Paul Rehrig, General Manager, Eurosport Digital.
“Even during this challenging period, Eurosport isn’t standing still. We are hard at work enhancing all aspects of Eurosport’s digital products – from content to product to underlying technology – all to better serve our customers.”
Melwani said: “The scale and depth of Eurosport’s sport portfolio, combined with a unique level of country-by-country localisation across Europe, is unrivalled anywhere and provides an outstanding foundation for delivering best-in-class direct-to-consumer offerings to customers and partners. I look forward to working closely with the Eurosport leadership team on a digital-first approach that drives further growth throughout our business.”
Prior to working on Disney +, Melwani previously led rights acquisitions, content distribution and the direct-to-consumer business for Disney-owned ESPN in Europe, and has also managed the distribution of Sky’s international direct-to-consumer service.
