Eurosport Breaks 50m Tdf Viewer Mark
More than 50 million people watched Eurosport’s coverage of this year’s Tour de France, won by Vincenzo Nibali in the biggest time margin since 1997, according to the latest viewing figures.
The 2014 Tour – the 25th in succession broadcast by Eurosport – also saw, for the first time ever, the La Course by Le Tour de France, an event gathering the elite of women’s cycling.
This event, won by The Netherlands’ Olympic and world champion Marianne Vos, contributed to the total Tour numbers, with more than 2.6 million viewers tuning in to watch the historic race.
Eurosport’s live action of this year’s Tour was coupled with daily expertise from three-time Tour de France winner Greg LeMond whose daily live show LeMond on Tour, securing 17.6 million viewers across Eurosport channels during the three-week Tour.
There were also strong viewing figures across various local markets with numbers in France the best since 2002.
In Italy, home of race winner Nibali, audiences were up by 143% compared to 2013, while in Spain numbers increased 33% on last year.
Eurosport covered the 2014 edition of the Tour de France – which began in Great Britain – with a record 350 hours of broadcast on Eurosport and Eurosport 2, including more than 90 hours of live TV.
