Eurosport Launches Commentator Contest
Eurosport is launching an international online contest to celebrate 25 years of leadership in live sports broadcasting. To win a VIP trip to the Tour de France, the Spa WTCC race or the US Open, sports fans all over Europe are being invited to demonstrate their sports commentator skills. Based on the performances of the fans as commentators of iconic moments in tennis, cycling and motorsports, a jury of Eurosport experts will designate the winners.
The contest is part of Eurosport’s “We Live For Live” campaign featuring various B2B and B2C promotional activities heralding the group’s continued passion for live sports to mark its 25th anniversary. The site has been developed by Paris-based Addiction Agency.
Sports fans can participate by choosing the video fragment they would like to comment on, the chosen sport will define the prize. To get the most ‘likes’ from other fans and to be selected by the Eurosport jury, the participant can share his commentary via various social media.
Heather Bowler, Global Communications Director at Eurosport, explains the idea behind the fan contest: ‘To celebrate our quarter of a century of leadership in LIVE sports broadcasting, what better way than to offer a unique experience to the participants – to be in the role of a sports commentator.’
Bowler added: ‘Eurosport knows how to deliver the most immersive, insightful coverage and capture all the emotion to provide an unforgettable experience of each sport to the viewers. It will be interesting to see how all the international participants will succeed in this challenge.’
