Eurosport Launches European Android App
Eurosport has made its mobile streaming app available to Android users for the first time today, signing Samsung as exclusive launch partner.
Sports fans with Android devices across Europe will now be able to download the Eurosport Player app, to access live simulcasts of both Eurosport and Eurosport 2 TV channels.
Customers will be able to watch the London 2012 Olympic Games as well as live cycling from the Tour de France, motorsports, football, snooker, wintersports and live tennis action from US Open tennis Grand Slam.
As part of the Android launch initiative Samsung customers who purchase a Galaxy SIII will receive a month long promotional subscription to the Player app to experience Eurosport’s London 2012 Olympic Games coverage.
Samsung, which is a Worldwide Olympic Partner, is also extending its promotion with Eurosport during the London 2012 Olympic Games.
Viewers can win Samsung Galaxy SIII’s by answering questions posed on Eurosport’s daily Olympic TV show “Together to London” via the Londonbuzz.Eurosport.com digital hub and use the online site to interact with athlete guests on-air.
Laurent Eric Le Lay, Eurosport Chairman & CEO, said: ‘The Eurosport Player app demonstrates how we are putting mobile at the core of our online development. We have received positive feedback from sports fans who have downloaded the app and are delighted to be able to now make our unrivalled content available to Android users.’
‘Eurosport continues to attract strong audiences across all its available screens, TV, PC, mobile and tablet and with such an exciting summer of sport ahead we are able to help fans follow the action wherever they are.’
Young Hee Lee, SVP and head of global marketing at mobile communications business added: ‘We are excited to be taking part in London 2012 Olympic Games and partner with Eurosport to promote the new Galaxy SIII to sports fans. I hope our customers will enjoy the mobile experiences Samsung is providing via the Eurosport Player app.’
