Eurosport Launches US Open Wake-up Service
Eurosport has launched a marketing campaign to promote its coverage of the US Open, which looks to help fans across Europe wake-up in time to see action from the tournament.
Fans can choose a concierge style wake-up call from players including Andy Murray, Gabine Muguruza, Angelique Kerber and Simona Halep to get out of bed and ready for the tennis.
The broadcaster is looking to make sure viewers beat the time difference with New York, where the US Open is being played.
Fans in France, UK, Germany, Italy, Spain, Poland and Romania can sign up to the service and five minutes before play will receive a phone call from their tennis player of choice.
Antonio Ruiz, VP marketing and franchise management said: “Eurosport’s coverage of the US Open brings all the action and electric atmosphere from the city that never sleeps to European sports fans. Many matches are played late into the night in Europe and it’s difficult for tennis fans to keep up-to-date on the order of play. So we thought the best way to ensure tennis lovers don’t miss out, is to receive a five-minute warning call, and who better to make that call than the players themselves.”
Eurosport’s coverage of the tournament shows every point from the first to the last ball, live across Eurosport’s platforms, Eurosport 1, Eurosport 2 and Eurosport Player.
