Eurosport Reveals New Identity
The Eurosport Group has unveiled a new brand identity across its global multimedia platform, spanning its operations around the world.
The campaign will include TV, print, web and mobile advertising, PR, dedicated micro-site, consumer competition, music downloads, viral and social media activation with blogger outreach – and will launch simultaneously with the new on air look and feel on the 5th April.?
?The announcement marks the end of an 18-month branding review with new on-air graphics, a new musical identity and a ‘soft’ evolution of its iconic logo. ??
The brand review is the biggest in the group’s history, and represents a major step-change for Eurosport.
It is designed to create an improved and visually engaging environment to showcase Eurosport’s brand values of emotion, live action and diversity of sports. ? ?
Laurent-Eric Le Lay, Eurosport Group chairman and CEO, said: ‘We believed the time was right to modernise and energise our brand to reflect our position as the leading provider of live sports in Europe, as well as our continued expansion as an international media group’.? ?
‘Live sport generates powerful emotions for sports fans, and we wanted to create an environment centred around these emotions, putting the fan at the heart of the action’. ??
The new on-air elements have been scripted and directed by Paris-based broadcast production agency, Les Télécréateurs.
A series of six new channel idents have been filmed, drawing inspiration from six identified emotions felt by fans: Joy, Anger, Empathy, Encouragement, Surprise and Anguish, and incorporating 18 different sports disciplines.? ?
The work includes all on-air infographics, from broadcast elements including ranking and standings updates and ‘coming up next’ visuals – to commercial elements, such as graphic pop-ups, text banners, opening and closing titles, and advertising break bumpers. ? ?
New audio branding was also specially commissioned to enhance the moods associated when watching sport, which were created by Amsterdam agency Massive Music, and will be heard during the channel idents and in the programme links.
