Eurosport Teams Up With Snapchat

17 Oct 2017 | tshego

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Discovery Communications’ Eurosport and Snap, Inc have reached a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018.

The deal will bring Snapchat users across Europe action from the Olympic Games, through a variety of different types of professionally curated content on Snap’s Discover platform.

This partnership marks the first time that Snap has committed to a European, multi-language deal for covering the Olympics.

Coverage will include behind-the-scenes action from Olympic events such as snowboarding, downhill and freestyle skiing and ice hockey – as well as relevant content from the athletes and influencers that fans want to connect with.

The partnership will feature both daily ‘Our Stories’ – which are curated stories featuring Snaps submitted by Snapchatters – and Publisher Stories – which are magazine-like Stories produced by media publishers – curated by Eurosport dedicated to the Olympic Winter Games.

The original content accessible through Our Stories will be Olympic Games Snaps created by a dedicated team of editors at Snapchat, combined with Eurosport’s Olympic Games footage.

Michael Lang, president, international development & digital for Discovery International said: “We are thrilled to bring the excitement and passion of the Olympic Games directly to Snap’s dynamic and engaged younger audience, allowing Discovery to deliver on its promise to bring the Games to more people across more screens in Europe than ever before.

“This partnership delivers original content, through Discovery’s unparalleled and innovative storytelling of the Olympic Games, to one of the most powerful and influential social media platforms in the world.”

Ben Schwerin, vice president of partnerships for Snap Inc added: “Snapchat gives sports fans an unparalleled way to experience the Olympic Games and engage with their favorite athletes and teams. Discovery has already been a great collaborator for us, reimagining their iconic Shark Week franchise into a Show for Snapchat.

“We’re thrilled to be expanding our partnership to give Snapchatters across Europe the best Olympic Games experience possible.”

The two companies announced a partnership earlier this year in the US which involves Discovery producing mobile-first shows for Snapchat’s Discover platform. The premiere of the first collaboration, “Shark Week on Snapchat,” launched in July. Over the course of the Show’s week-long run, over 17 million viewers watched the show.