Eurosport Unveils New Brand Indentity
Eurosport is inviting sports fans across the globe to ‘Fuel Your Passion’ by unveiling a new brand identity.
The new identity, revealed on-air on 13th November 2015, will be supported by the #ShareMyPassion social media campaign, which encourages fans to share stories about the lengths they go to in order to show love for an athlete, team or sport.
Discovery, which recently fast-tracked its move to take full control of Eurosport from French broadcaster TF1, will also unveil a new logo as part of the rebrand.
The move is the biggest overhaul of the broadcaster’s brand in its 26 year history.
Earlier this year, Discovery signed a £925m media rights deal with the International Olympic Committee (IOC) for all TV and multiplatform broadcast rights in Europe for the Olympic Games through until 2024.
Peter Hutton, chief executive officer, Eurosport said: “Eurosport has firmly established itself as a household name for live sport and, under the ownership of Discovery, we have super-charged our growth and re-ignited the brand to connect with fans.
“Today’s launch of the new brand identity is another huge leap forward to make Eurosport the preferred destination for sports fans everywhere. Our new fan-centric strapline ‘Fuel Your Passion’ articulates what has been a transformative year for Eurosport.
“We have secured the premier rights for local sports fans in every market, allowing us to share unmissable live experiences from all four tennis grand slams, every major European football league, the biggest motorsports races, every major cycling race and, of course, we will be the home of the Olympic Games in Europe from 2018-2024.
“We have enhanced production to tell great sports stories in a more innovative way, resulting in record-breaking ratings for many major events through 2015. Today we are excited to package that in a whole new identity and language, feeding fans’ passion for sport.”
Antonio Ruiz, VP marketing & fanchise management, Eurosport added: “Eurosport’s rebrand followed extensive multi-market research to understand the brand’s perception and enable the company to define its values.
“Eurosport will now have a distinct personality and cutting edge visuals to energise and engage fans.
“Fans and athletes live their passion for sports in extraordinary ways. Eurosport now fuels that passion and celebrates their devotion, ambition, dedication, sacrifice, madness and joy.”
