Eurostar Latest To Back England 2018 Bid
Only weeks after agreed a deal to become a London 2012 sponsor, Eurostar has further bolstered its sporting connections after officially signing up as a Tier 2 partner in support of the England 2018 World Cup bid.
The carbon neutral provider of high-speed passenger services between the UK and the continent will use the tie-up to promote its services and its history in carrying teams and supporters for football events.
The latest tie-up follows the announcement by LOCOG for Eurostar as a Tier 3 sponsor and the international rail services provider for London 2012.
Eurostar operates around 50 trains daily between the UK and the continent.
Eurostar commercial director Nick Mercer commented: ‘With London directly linked to the European high-speed network it is a complete no-brainer that Eurostar should become a partner in FIFA’s England 2018 bid.
‘Eurostar excels at carrying large numbers of people city centre to city centre. Access to the candidate host cities by rail is easy from St Pancras International being next door to King’s Cross and with main London stations linked by underground. Eurostar is also able to respond quickly to demand and run extra services or indeed special charters.’
Eurostar is the latest of a number of firms that have announced their commerical support for the 2018 World Cup bid with Umbro, Morrisons, BT, PriceWaterhouseCoopers, and British Airways all signed up as Tier One partners.
