Events 22 Seek Motocross Sponsors
Sports marketing and sponsorship agency, Generate, has been appointed to source a title partner and support sponsors for the motocross arena tour, Arenacross.
Arenacross is the combination of motocross racing and freestyle motocross with four events during January and February next year starting at The O2 Arena and then moving to The LG Arena Birmingham, The Odyssey Arena Belfast and concluding at The Echo Arena Liverpool. The series expects to attract an audience of over 40,000 and over one million television viewers in a part of a four-part TV series broadcast on Channel 4 and British Eurosport.
Matt Bates, managing director of Events 22, said ‘We are very excited to be working with Generate to align title and support sponsors for this epic series of events and focus on the amazing potential for brand partnerships. We currently have Monster Energy as a partner and we understand what big sponsors are looking for and can be flexible in the way we structure our partnerships.’
Andy Muggleton, director of generate sponsorship, said, ‘Arenacross will appeal to brands looking to engage with a family and action sports audience. In recent years the sport has seen a huge growth in audience figures and the platform will enable sponsors to align with an event that attracts significant exposure through press, TV and an advanced social media network. Generate are thrilled to be working with a world leading action sports event .’
