Everton Agrees Stubhub Ticket Partnership
Everton has secured its largest commercial deal, excluding shirt sponsorship and retail, in the club’s history after announcing a three-year partnership with US-based StubHub.
The partnership will see StubHub UK, owned by eBay, revealed as the official secondary ticket partner to the club.
Under the new deal, season ticket holders will have an official channel to sell their seat for any home fixtures that they are unable to attend.
It also marks an industry-first as there are no restrictions on pricing set by the club or StubHub – it will be the only official marketplace where Evertonians can purchase tickets directly from other Evertonians.
Previously in the secondary ticket market, purchases were severely limited and were sold on at face value, plus service fees, but the deal allows season ticket holders to choose the price that they list their seat.
Dave Biggar, commercial director at Everton Football Club, said: ‘StubHub enters the UK market with a great track record working with major sports brands in the US. It was important for us to find a partner who takes the fan experience as seriously as we do. StubHub’s focus on service, plus the support provided online, over the phone and in person at the stadium, made it the natural choice for us.’
Brigitte Ricou-Bellan, International general manager at StubHub added: ‘As a new entrant to the UK market, we are always keen to team up with powerful brands such as Everton who enjoy a passionate supporter base. We share their passion for serving fans and we look forward to working with the club to bring a best-in-class marketplace and experience to their supporters.’
‘This deal is ground-breaking in the industry as it removes restrictions on sales, putting the power back into the hands of the fans. We are confident that our approach to ticketing and e-commerce will be beneficial to the club, the industry, and most importantly, supporters.’
