Everton Dives Into Coral Partnership

Everton Football Club have signed a two-year sponsorship and licensing deal that will see Coral become the club’s new official European betting partner.

The deal, signed between the club and Coral Interactive, part of Gala Coral Group, will be focused on traditional sportsbook market offerings and will see a portion of the stake proceeds donated to Everton’s CSR vehicle, Everton in the Community.

Contractual details, including the annual sponsorship fee commitments and precise designation of sponsorship and advertising rights, have not been revealed.

Richard Kenyon, director of marketing and communications at the club said: ‘Coral Interactive are a renowned and respected betting brand and we are delighted to become part of their sporting stable for the next two years.’

‘We look forward to working together and developing a partnership that covers the traditional betting and the emerging interactive markets. We also welcome the support they have shown for our charity Everton in the Community and their generous donation will go to further the important work being undertaken across Merseyside.’

Matt Prevost, commercial director of Coral Interactive, added: ‘We are delighted to be forming this exciting partnership with Everton Football Club. They are up there with the best football clubs in the Premier League and we look forward to providing a professional and engaging betting service to all the fans of the club.’

‘We would also like to wish Everton the best of luck for the forthcoming season.’

Everton kicked off their 2014/15 Premier League season with a 2-2 draw away at Leicester City.