Everton End Sportpesa Sponsorship Deal
Everton have confirmed that they will end their partnership with main sponsor SportPesa at the end of the season.
The club had signed a five-year deal with the Kenyan betting company back in 2017, but will terminate the contract two years early.
An Everton statement said that an agreement had been reached between the two parties to terminate the contract, and a decision was taken by the Premier League club following a review of its commercial strategy.
A club spokesperson said: “This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us.
“The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff, to take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent.”
Everton say that the move is in line with their vision and future growth plans, and will appoint a new main partner ahead of the start of the 2020/21 season.
