Everton Enters Latest Season Ticket Drive
Everton FC has reported strong initial feedback following the launch of its latest season ticket push with a new campaign entitled “We Are Chosen”, drawing inspiration from the club’s mantra “Evertonians are born not manufactured. We do not choose, we are chosen.”
The previous year’s campaign achieved record-breaking sales of season tickets with over 4,000 new holders extending the number of fans to almost 30,000.
The “Blue Crimbo” campaign was also shortlisted for Best Use of PR, sponsored by Getty Images, at the BT Sport Industry Awards 2015.
This year’s campaign brings the famous verse to life using imagery and a film – available at Sport Industry TV.
Richard Kenyon, director of marketing and communications at Everton, said: “I believe ‘We Are Chosen’ to be our strongest Season Ticket campaign of recent years. The feedback so far shows that we have made a real impact with our fans, through using messages and imagery that they can all identify with.
“The campaign is designed to make Evertonians proud to be Blue and to show that being a supporter of this Club isn’t just about coming to matches, it’s an important part of everyday life. The feedback we are getting suggests we are achieving that.”
