Everton confirms new naming rights deal
Everton has secured Hill Dickinson as the naming rights partner for its new stadium at Bramley-Moore Dock, which will be known as the Hill Dickinson Stadium.
The Liverpool-based legal firm, which has had its headquarters in the city for over 200 years, has signed a long-term agreement with the Premier League club.
Everton has indicated that the deal represents one of the most financially significant stadium naming rights partnerships in Europe.
The men’s team is scheduled to move into the new 52,888-capacity stadium for the start of the 2025–26 season, leaving Goodison Park after more than 130 years. Their final match at the historic ground took place against Southampton last weekend.
From next season, Everton Women will begin playing home fixtures at Goodison Park, making it their permanent base.
Test events at the new stadium have already taken place, including a match between the under-18 teams of Everton and Wigan.
The stadium is due to officially open in August 2025.
Craig Scott, Hill Dickinson, Chief Executive, said, “To put our name to Everton’s new stadium is a once-in-a-generation opportunity.
“We believe deeply in what this project stands for – a bold, transformational vision for Liverpool and its future.”
The move comes at a time when a number of UK football clubs, including Manchester United and West Ham, have been exploring stadium redevelopment or relocation plans.
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