Everton Launches Blue Crimbo Challenge

Everton Football Club is utilising its new club browser as the focus of its festive campaign, rewarding fans who sign up to the online browser and get their friends and family to do the same.

The campaign, featuring Everton fan Amanda Holden and manager Roberto Martinez, has been created to build on the club’s branded browser, which allows fans to earn credit from making purchases at certain retailers that can then be redeemed in the Everton club store.

A percentage of each user’s spend is also donated directly to the club’s charity, Everton in the Community.

Everton became the first Premier League club to launch the rewarding branded browser last month. 

The service has been developed by Premier Browser, a UK-based company that works with sports rights holders, to deliver club-branded browsers designed to reward fans who shop, share and search online.

Scott McLeod, Everton’s head of content, said: “The Everton browser app, developed by Premier Browser, is a win-win-win: fans, the club and Everton in the Community benefit from a free and innovative solution. We have an outstanding relationship with David Berney and the team at Premier Browser – it is very much a collaborative and forward-thinking partnership. We’re already delivering results and will grow even further in the months and years ahead.”

In the Blue Crimbo Challenge, anyone who gets three people to sign up as active users will get a free limited edition Everton t-shirt, and there are also prize draws where fans can win half-season tickets and a personalised video from a player of their choice.

David Berney, CEO of Premier Browser, added: “We’re providing a browser that, through gamification, brings clubs closer to their fans and provides engagement opportunities for their sponsors.

“The fans get more out of browsing online, and the club gets detailed reporting about what the fans want, as well as when and where they are searching for it online. We’re really excited about using our experience with data and technology to innovate and evolve the browser further.”