Everton Look To South American Expansion

Premier League leaders Everton – who now boast Columbian star James Rodriguez – have partnered with Grupo Pachuca, a club ownership group active across South America, with the aim of growing both a commercial and talent footprint across the region.

Grupo Pachuca currently own five clubs across Central and South America, including the Merseyside club’s namesake Everton de Vina del Mar who play in the Chilean top division. The other four clubs are spread across Mexican and Argentinian leagues.

Through the partnership, the two groups will work on the development of several new cross-continent initiatives including knowledge sharing – particularly in youth development and coaching, talent identification, marketing and retail and fanbase development.

Everton Chief Executive Denise Barrett-Baxendale said: “We’re excited and proud to announce our partnership with Everton de Vina del Mar and the Grupo Pachuca, especially at a time when the Premier League – and support of Everton – is continuing to grow across Latin America.

“Our international strategy is a core-pillar to our growth plans and this strategic partnership opens up Everton to the vast football community in one of the most football-passionate regions in the world – built on a longstanding and unique relationship with our Chilean Everton Family.”