Everton Partners With The Open
Premier League side Everton has partnered with The Open ahead of the 146th staging of the championship at Royal Birkdale in July 2017.
The agreement is a first between a Premier League club and The Open, which will see golfers head to Merseyside to battle for the Claret Jug trophy at Royal Birkdale Golf Club from 16th to 23rd July 2017.
To launch the link-up, Evertonians purchasing a ticket to The Open between 21st and 28th February 2017, using the online promo code 146thOpenEve, will receive a voucher for an exclusive Open Championship cap, giving fans the chance to wear their support on the course during The Open.
The agreement will see the club and The Open deliver exclusive content to fans in the build-up to the championship, including the Claret Jug visiting USM Finch Farm later this month and Goodison Park later this season.
Scott McLeod head of engagement at Everton said: “This is an innovative collaboration between two of sport’s historic names. The North West is home to England’s golf coast and many Evertonians will also be golf fans, this media partnership will give our supporters the chance to get closer to one of the world’s greatest sporting events taking place on our doorstep. With some exclusive content planned with our coaching staff and players as well as golfers, we look forward to working alongside The Open on activating another Everton first.”
Michael Tate, executive director of business affairs at The R&A, organisers of The Open, said: “We look forward to working with Everton to help generate excitement for the Championship when it returns to Royal Birkdale for the tenth time this summer. I am sure we will see a number of Evertonians around the course during the week wearing their exclusive club and Open caps as we watch Henrik Stenson defend his title of Champion Golfer of the Year.”
