Everton partners with Seat Unique for new stadium ticketing

Everton Football Club have announced premium ticketing platform Seat Unique as a Founding Partner and official match-by-match premium ticketing partner for its new Hill Dickinson Stadium.

Seat Unique has been appointed to power premium match-by-match and event sales for the bars, restaurants, and experiences at the club’s new 52,888-capacity home on Liverpool’s waterfront. The stadium is set to become a destination for sport, music, entertainment, and cultural events.

The partnership aims to make premium experiences accessible to fans, changing expectations for matchdays. For the first time in UK football, fans will be able to purchase match-by-match access to cinematic ‘loge’ seating – described as semi-private enclosures featuring four reclining cinema-style seats and personal TV monitors for replays and highlights. This package also includes a behind-the-scenes stadium tour and a player meet and greet.

Hill Dickinson Stadium features a range of premium spaces, from fine dining to more relaxed options like Trinity Place. The Beyond package offers an immersive matchday experience with informal dining, interactive digital experiences, and a view into the flash interview zone and players’ walk-out tunnel. Other premium experiences available will include two in-stadium pubs and a sports bar offering complimentary drinks for premium guests.

Village Street, located in the West Stand, will feature pubs, street food stalls, and gathering spots. Outside, the 17,000-capacity Fan Plaza will host pre-and-post-match entertainment and cultural events. The stadium is expected to attract more than 1.4 million visitors annually and is generating thousands of jobs.

Seat Unique is a platform connecting fans with official premium tickets and packages across sport, music, and culture. It works with venues including Wembley Stadium and the Tottenham Hotspur Stadium. The platform has seen significant growth and has been recognised in industry rankings.

Angus Kinnear, Chief Executive Officer of Everton Football Club, said, “Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to seasonal premium memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest.

“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”

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