Everton Renews Chang Shirt Deal For £12m

Premier League club Everton has signed  a record-breaking £12m shirt sponsorship deal with Chang after the Thai beer company extended its association with the club for a further three years.

Terms included in the agreement could see Everton net more than £12m by 2014, by which time the sponsorship with Chang will have spanned a decade.

‘It is a great deal for us financially,’ said Everton chief executive Robert Elstone. ‘It is probably about four times the original deal and is at least 25% more than the current deal, so we are showing good growth rates.

‘And in a climate where people are really questioning where they spend their money, questioning their investments and trying to save money wherever they can, the fact that Chang have come back to us and are prepared to spend more than they have in the past shows that we are really delivering for them.

‘Also I think the length of the partnership shows we work hard, we are a good partner and that it is a genuine working relationship with excellent communication.’

The decision to prolong the club’s current partnership with the beer manufacturer makes it the longest-standing sponsorship deal in the Premier League.

Everton have been wearing Chang’s distinctive elephant logo on their shirts since the start of the 2004/05 season, and the extension will further boost their profile in the thriving South East Asian football market.