Shorts: Everton, Women’s RWC, Runna

Everton have revealed their new Castore-produced third kit for the 2025/26 season, which takes inspiration from the River Mersey and a local artist.

The new strip is predominantly black and features an abstract blue and yellow pattern designed to mimic the flow of the river past the club’s new Hill Dickinson Stadium.

The design is influenced by the work of Liverpool-based graphic artist Neil Keating, who features in the kit’s launch video.

The kit completes a trio of 2025/26 strips inspired by the area surrounding the new stadium. The shirt is complemented by black shorts and socks which feature a blue and yellow trim, with the Prince Rupert’s Tower icon appearing on the chest, thigh and shin.

Supporters can purchase both pro and replica versions of the kit, with a limited number of sponsor-free shirts also made available. The kit is on sale now online and at the club’s official stores, available in men’s, women’s, youth, and baby sizes.

World Rugby has partnered with Snapchat to enhance the fan experience at the upcoming Women’s Rugby World Cup 2025 in England.

The collaboration will see the introduction of Snapchat Cam at every tournament venue in England. The activation will use Snapchat’s augmented reality (AR) lenses on fans’ faces during halftime, displaying the results on the stadium’s big screens.

Fans inside the stadiums will also be able to scan QR codes from their seats, which will link to exclusive Snapchat Lenses available through the official World Rugby Snapchat account. The account will also post a range of content, including behind-the-scenes footage and exclusive moments with teams and players.

The partnership creates new brand sponsorship opportunities, with commercial partners able to customise the AR lenses and integrate their branding into the activation. The initiative aims to boost engagement with young sports fans, leveraging Snapchat’s reach of 90% of 13-24 year olds in the UK.

Dominic Rumbles, Chief of Communications, World Rugby, said, “Women’s Rugby World Cup England 2025 will be the biggest, boldest and loudest women’s rugby event ever and we are excited to be deepening our collaboration with Snapchat to further an innovative approach to deepening fan engagement.

“This event is all about personality and star factor and this collaboration will transform fan experience, making the sport and its stars more accessible, inspiring a new generation to be curious and interact with a fun and welcoming sport that truly is for all.”

Realbuzz has partnered with personalised coaching app Runna to provide charity runners with tailored training plans

Under the agreement, Runna has become the official coaching platform for realbuzz’s global network of charity runners, offering training plans adjusted to their specific event dates.

The partnership provides realbuzz runners with access to a two-week trial of the Runna app, featuring coaching plans suitable for all fitness levels, from beginners to experienced marathoners.

Founded in 2021, Runna has been available globally since March 2022 on iOS and Android in over 180 countries. The subscription-based platform has supported millions of runners in completing races and achieving personal bests. In 2024, Runna was a finalist for Apple’s App of the Year.

The collaboration follows realbuzz’s FY 2024/25 Impact Report, which showed the platform facilitated over £12.6 million in charitable fundraising across nearly 50 events, supporting 15,796 runners who logged more than 230,000 miles. The partnership combines realbuzz’s charity focus with Runna’s coaching expertise to provide training support for runners raising funds for causes worldwide.

Ben Parker, Co-founder and Head Coach at Runna, said, “Partnering with an organisation with such a meaningful purpose as Realbuzz is something we’re incredibly proud of. Together, we’ll be helping their amazing runners train smarter, reduce injury risk, and improve performance – ultimately enabling them to raise more money and create a true impact for their brilliant causes.”

Wigan Warriors have partnered with healthcare company Teleflex, which will become the front-of-shirt sponsor for the club’s inclusion teams.

The new two-year agreement will see the Teleflex logo feature on the playing kits of the Warriors’ Wheelchair, Learning Disability and Physical Disability teams. The deal will run for either the remainder of the 2024 and the entirety of the 2025 season, or for the 2025 and 2026 seasons.

Teleflex is a global provider of urological products and continence care, and its Teleflex Urology Care division focuses on improving the health and quality of people’s lives. The new sponsorship was showcased during the Warriors’ recent Inclusion Fixture, which featured a festival for the Learning Disability and Physical Disability teams.

Heather Pickup, Head of Sales, Wigan Warriors, said, “We are pleased to have the support of an inclusive sponsor as it affirms the value of equity in sport, which we are passionate about at Wigan Warriors. Determination and team spirit surpass physical differences and deserve equal recognition and opportunity.”

British Gymnastics has partnered with global membership management solution JustGo to provide its registered clubs with free access to a new class management system.

The new ‘JustGo for Clubs’ solution enables gymnastics clubs to manage class bookings, membership renewals, payments, and communications in one place, aiming to reduce time spent on administration. The system also includes tools for attendance tracking, event promotion, and merchandise sales.

Developed by JustGo in collaboration with British Gymnastics, the platform was shaped following a successful pilot with a group of registered clubs. The new solution will work alongside the existing My BG membership platform, which is also powered by JustGo, to create an integrated experience for the governing body’s 1,000+ clubs and nearly 400,000 members.

Jay Roper, Director of People, Places & Experiences, British Gymnastics, said, “Hundreds of thousands of children, young people and adults take part in gymnastics activity each week in clubs across the country. Every one of those clubs contributes to the positive impact gymnastics has for individuals, communities and our society.

“That’s why we’re providing JustGo for Clubs free of charge to add value and further benefit for any of our registered clubs who want to use it – offering a modern and user-friendly solution that has been developed with clubs for clubs. It aims to make things easier to operate and allow even more time and focus to be spent on what clubs and people in clubs do best – offering uplifting gymnastics experiences that can shape and transform lives.”

The Portuguese Football Association (FPF) have signed a multi-year partnership with sports memorabilia platform MatchWornShirt.

The Lloyds Tour of Britain Men has signed Pinarello, Lidl, and Tredz as official supporters for its 2025 edition.

The new agreements come ahead of the race which begins on 2nd September. This year’s event will celebrate the career of Geraint Thomas, who is set to race the final stage of his career into his home city of Cardiff on 7th September.

As part of the celebrations, bike manufacturer Pinarello will display a collection of bikes from Thomas’s career in the Cardiff fan zone. Supermarket chain Lidl and South Wales-based online bike retailer Tredz will also have a presence in the fan zone for the final stage.

Darren Henry, Chief Commercial Officer, British Cycling, said, “Excitement around the Lloyds Tour of Britain Men and especially our final stage into Cardiff is really building, with an amazing route and a world-class line-up of teams competing.

“We are pleased to welcome Lidl, Pinarello, and Tredz as Official Supporters and know that their presence in our fan zone in Cardiff will enhance the offering and experience for everyone coming along on the day to be a part of the celebrations.”

UK sports marketing agency YRDS has signed astronaut Andrew Feustel to its roster, adding his experience in space missions and leadership to the agency’s focus on sport and technology.

Feustel has completed three space missions, spending over six months in orbit and recording more than 61 hours of spacewalks, ranking third in cumulative spacewalking time.

He has served as Commander of the International Space Station and Acting Chief Astronaut at NASA.

Feustel currently serves as Lead Astronaut at VAST, supporting the development of future astronauts and the creation of the first commercial space station.

As part of the partnership, Feustel will participate in speaking engagements and collaborate on brand projects through YRDS. A motorsports fan, he has captured photographs of racetracks from space during his missions, highlighting the connection between high-performance sport and precision engineering.

Dan Underwood, YRDS CEO, said, “Being an astronaut and elite athlete are not too far from each other when it comes to discipline and dedication to be the absolute best.

“Andrew brings a remarkable one of a kind story to share with our clients and it’s not every day you can say you work with someone who has been to outer space.”

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