Everton Scores Kick Deal
Everton FC has signed a shirt sleeve partnership agreement with online streaming platform KICK.
The partnership sees KICK become the official sleeve partner and the official streaming partner of the Premier League side.
The KICK logo will debut on the shirt sleeves of Everton’s men’s first team for the club’s pre-season friendly against Sporting CP on Saturday 5th August, and continue to feature of the kit for the 2023/24 season.
The streaming platform will also benefit from branding across Everton’s digital spaces, as well as at Goodison Park, Walton Hall Park and the Finch Farm training complex.
The sleeve sponsorship agreement also spans across the Everton Women and Everton Under-21s teams.
Recently founded in October 2022, KICK’s streaming service works on a ‘creator-first model’, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel.
Richard Kenyon, Chief Commercial and Communications Officer at Everton FC, said, “We’re really pleased to announce and launch this innovative partnership with KICK.
“Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.
“We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”
Akhil Sarin, Director of Acquisition for KICK, added, “Partnering with Everton is an exciting step forward for KICK.
“We are a young, ambitious brand and to join forces with a global football powerhouse will do wonders for us. We can’t wait for Everton fans and the football community to see what our platform has to offer and the incredible content that will be showcased there.”
The KCIK platform recently entered into an exclusive co-title partnership with Sauber Motorsport’s Formula 1 Esports team, Alfa Romeo F1 Team KICK Esports.
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