Everton Scores Kit Extension
Premier League football club Everton FC has agreed a contract extension with Danish sportswear manufacturer hummel.
hummel’s initial deal had been due to come to an end following the culmination of the current 2022/23 season, but the club has now extended with the brand until 2024.
The Toffees first partnered with the Danish sportswear firm back in 2020, when it replaced UK-based Umbro in a ‘club record’ deal for a kit partnership for Everton, worth around £9.5m per year.
The new agreement will see hummel continue to manufacture and supply Everton with playing, training and travel wear for the 2023/24 season.
As technical partner, hummel kits out the men’s, women’s and academy squads, as well as the club’s coaching and ‘Everton in the Community’ staff.
hummel will continue to work with the club’s official retail partner, American online manufacturer and retailer of licensed sportswear Fanatics, helping to deliver official merchandise to Everton fans.
Last month hummel made headlines after it announced its intention to tone down the branding on the Denmark kits at the World Cup in order to send a message over the poor human rights record of the host nation, Qatar.
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