Everton Signs With Castore In Major Deal
Everton has agreed a multi-year club-record deal with Manchester-based sportswear brand Castore.
The major new partnership will see Castore supply the Toffees with playing, training and travel wear from the 2024/25 season and become the first founding partner of the Blues’ soon-to-be home, Everton Stadium.
As official technical partner, Castore will kit-out Everton’s men’s, women’s and academy squads with home, away and third kits from what will be the club’s final season at Goodison Park and into their state-of-the-art 52,888-capacity waterfront arena.
The club has described Castore’s ‘founding partner’ status as a distinction that will give the brand ‘access to enhanced commercial opportunities and media rights at Everton’s new home once it opens in summer 2025.’
The deal sees the Premier League club added to the portfolio of sporting names partnered with Castore that includes England and Wales Cricket, McLaren F1 and Oracle Red Bull Racing, tennis legend Andy Murray and Olympic athlete Adam Peaty.
The move sees Everton’s four-year association with Danish brand hummel come to an end. Like hummel, Castore will work alongside Everton’s official retail partner licensed sports merchandise brand Fanatics to deliver official products to Everton fans, wherever they are in the world.
Castore was previously represented in the Premier League through Aston Villa before that partnership ended last month.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said, “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first founding partner of Everton Stadium.
“The agreement – another record deal for the club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.
The challenge is on. And we're ready. 👊
— Everton (@Everton) June 14, 2024
We have agreed a multi-year Club-record technical partnership with Castore ahead of the 2024/25 season. 🤝🔵 pic.twitter.com/lhD2RCTG6j
“It was also really pleasing that Castore could see the commercial opportunities in becoming a founding partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”
Castore founding partner, Tom Beahon, said, “We’re immensely proud to be partnering with Everton Football Club as technical partner and an Everton Stadium founding partner.
“Everton are pioneers of the beautiful game and the Club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’.
“Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
