Exeter Chiefs Extends Major Sponsorship
Premiership Rugby club Exeter Chiefs has renewed its partnership with The Troy Group.
The new deal will see Troy expand its relationship with the club by sponsoring both the men’s and women’s kits for the forthcoming 2023/24 season.
As per the agreement, the Troy logo will feature across the upper chest of the Chiefs’ women’s team kit as well as the men’s, aiming to ‘further create unity between the teams and demonstrating Troy’s commitment to community.’
As well as featuring on both the men’s and women’s home and away kits, Troy will now also feature on the Cup Kit, which will be worn during the men’s Heineken Champions Cup campaign and in the Premiership Rugby Cup.
Paul Kilbride, Chief Executive Officer of Troy, said, “We’re delighted to continue our partnership with Exeter Chiefs into the 2023/24 season. Troy are excited to be sponsoring both the men’s and women’s teams as the club heads into an exciting, new era.”
John Meaden, Director of Marketing at Troy, added, “We’re thrilled to maintain our partnership with Exeter Chiefs, a team that shares our passion for supporting independent businesses and fostering a sense of community.
“Just as Exeter Chiefs are independently owned by their members, we believe in the power of independent businesses to make a difference in local economies. Their commitment to nurturing developing teams aligns perfectly with our values, as we aim to empower and uplift small businesses.
“We are excited about the opportunity to collaborate closely with the Chiefs team and wish them every success this season. Together, we can create a positive impact and celebrate the spirit of independence and community.”
Charlie Dunn, Corporate Sales Manager for the Exeter Chiefs, commented, “We’re thrilled to maintain our partnership with Exeter Chiefs, a team that shares our passion for supporting independent businesses and fostering a sense of community.
“Just as Exeter Chiefs are independently owned by their members, we believe in the power of independent businesses to make a difference in local economies. Their commitment to nurturing developing teams aligns perfectly with our values, as we aim to empower and uplift small businesses.
“We are excited about the opportunity to collaborate closely with the Chiefs team and wish them every success this season. Together, we can create a positive impact and celebrate the spirit of independence and community.”
Exeter will be playing in a new look Premiership following the suspension of London Irish, Worcester and London Wasps.
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