Expedia Grabs Final Ucl Partner Slot

15 Aug 2018 | tshego

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UEFA has announced Expedia Group as the new Official Travel Partner of the UEFA Champions League – the final partner to be announced for the 2018-21 cycle.

As part of the three-season agreement, Expedia Group will also receive sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals.

The Group plans to activate the partnership via its Expedia and Hotels.com brands.

Expedia is a full-service online travel platform operating in more than 30 countries. Hotels.com gives travellers access to a broad selection of accommodation via its 90 local websites available in 41 languages.

Expedia Group will work with sports marketing agency Octagon to develop and implement the activation strategy across all markets.

Commenting on the new relationship, Guy-Laurent Epstein, UEFA Events marketing director, said: “We are delighted to welcome Expedia Group into the UEFA Champions League partner family.

“Working with a data driven partner like Expedia Group offers exciting opportunities for us to explore as we look to expand our digital offering.

“As one of the world’s leading travel experts, Expedia Group’s experience in this field will be of huge benefit to UEFA and its partners, as we seek to grow the UEFA Champions League around the world.”

Mark Okerstrom, CEO of Expedia Group, said: “As the world’s travel platform, Expedia Group is excited to be reaching an agreement with the UEFA Champions League, promoting Brand Expedia and Hotels.com.

“There is no better sport than football to bring fans together around the world to follow their dreams of UEFA Champions League glory, and no better way to make that happen than through the power of travel.”

Expedia Group will join Santander as a new partner for the 2018-21 UEFA Champions League cycle, with the agreement completing the 2018-21 UEFA Champions League sponsorship sales process. The worldwide sales of all UEFA club competition sponsorship rights have been led by TEAM Marketing AG on UEFA’s behalf.