Experience Marketing Agency Infrared Launches

Infrared, a new experience marketing company, has formally launched on Thursday, born from entertainment, sports and travel promotions agency RPMC.

With headquarters in New York City, the agency has offices in London, Los Angeles, Rio de Janeiro, Taipei and Tokyo, and specialises in delivering experiences for brands and rights holders primarily in the world of sport and entertainment.

Infrared’s European operations are based in London and led by Stephen Hall. With over 25 years’ experience in the industry – both client and agency side – Stephen set up and ran McDonald’s biggest ever grassroots programme as McDonald’s head of sponsorship. He has also worked with the likes of FIFA, UEFA, the BOA, and the four home nation Football Associations.

Stephen Hall, CEO Europe, said: “Brands and rights holders are increasingly looking at innovative ways to tap into people’s passions, whether through sport, entertainment or music. Infrared’s role is to help brands achieve this.”

Vivienne Brown, operations director, and Natasha Davidson, events and hospitality director, complete the senior management team in London. Vivienne, a former England Rugby team operations manager and ICC event director, has worked across Olympic, rugby, football, motorsport and cricket programmes, activating sponsorship on behalf of some of the world’s leading brands.

Natasha brings 15 years of event production experience to the agency, having managed a range of high profile events including conferences, exhibitions, hospitality programmes, press and product launches, incentive campaigns and bespoke private parties.

According to the agency, Infrared’s core value proposition is “built around a belief that consumers’ lives are made fuller by accumulating experiences, not things.”

Global CEO, Robin Rusch added: “Despite being more connected than ever, we hunger for real human interaction and live experiences. Infrared helps brands connect marketing activities with the events and causes that add meaning to our lives.”