Extreme E Appoints Goodform For Audience Insights

Extreme E has appointed sports marketing agency Goodform to manage its fan insights ahead of the all-electric motorsport series’ launch in 2021.

The agency, which specialises in audience data and insights, has been Formula E’s Data & CRM agency since the start of Season Four, and has further experience in motorsport running F1 Fan Voice, Formula 1’s official research community,

It will manage and provide insights on Extreme E’s audience data, with a view to using it to deliver direct communications to fans.

“With a focus on gender equality within sport and a very clear sustainability strategy, Extreme E is an organisation that we have a great deal of respect for,” said Joe Kyle, Marketing Director Goodform. 

“We are excited to join them on their remarkable journey of spotlighting climate change through the power of motorsport, and the audience insights and engagement that we deliver for them will play a key role in their growth.”

Ali Russell, Chief Marketing Officer, Extreme E, added: “We are thrilled to be joining forces with Goodform. As we build towards our first season, all our efforts are concentrated on connecting and building our relationship with the next generation of motorsport fans, through clear activation and engagement.

“Extreme E is a sport for purpose which aims to use its platform to motivate people to tackling all the challenges which exist with climate change. This relationship with Goodform is essential in building a relationship with our fans as we embark on this incredibly exciting journey.”

Starting in early 2021, the five-race series will highlight the impact of climate change in some of the world’s most endangered locations with the aim of promoting electric vehicles to the wider public around the globe.