Extreme E Appoints Red Bee Media For Broadcast Distribution

Extreme E has appointed Red Bee Media to support its global broadcast package.

The London-based media services company will provide satellite distribution to major broadcasters around the globe, picking up live signals from Extreme E’s production gallery and transmitting them through global satellite networks via its distribution hub in the Netherlands.

As part of the deal, Red Bee Media will provide the digital distribution hub, which will be used to transcode and live-stream Extreme E’s race content on all of its digital platforms. Extreme E will also use Red Bee’s OTT platform for global live-streaming on the championship’s website and other digital assets.

“This support from Red Bee Media adds up to Extreme E being able to reach a truly global audience,” said Ali Russell, Chief Marketing Officer, Extreme E.

“In line with the championships environmental and sustainability missions, there will be no spectators on site, so it is imperative the broadcast product is right, and shared with as many screens as possible.

“I’m delighted to be working with Red Bee Media, a company that has a track-record in delivering content far and wide.”

Steve Nylund, CEO, Red Bee Media, added: “Extreme E is a truly inspiring initiative and we’re looking forward to delivering the excitement of the races to global audiences.

“The forward-thinking spirit and the commitment to a sustainable future is something that Red Bee shares with Extreme E, and we’re happy to be a part of delivering fantastic live media experiences, while increasing awareness about climate change at the same time.”

Extreme E will begin its inaugural season in March 2021, and will visit Saudi Arabia, Senegal, Greenland, Brazil and Patagonia.