Extreme E To Broadcast Live On Tiktok
Following on from the successful start of their partnership at the Desert X Prix Saudi Arabia, TikTok and Extreme E will expand to broadcast the upcoming Ocean X Prix in Lac Rose, Senegal live across the platform.
The broadcast will be available in Russian, France, Bahrain, Poland and Finland – where there are currently no carriage deals in palce – while behind-the-scenes content will continue globally.
Working in partnership with Little Dot Studios, shortlisted for Agency of the Year at the Sport Industry Awards 2021, the Saudia Arabia weekend saw Extreme E’s TikTok account garner 18.5m views and 60,000+ new followers.
“The viewing numbers from our first event were beyond phenomenal,” said Ali Russel, Chief Marketing Officer at Extreme E.
“TikTok is massive, and we know that over 60 per cent of its audience are ‘Gen Z’ers’ – the age group that is most concerned about the climate crisis – so to be able to fully engage with them like this is brilliant for our sport for purpose series.
“It’s fantastic that we can now add live streaming in addition to the races and behind-the-scenes coverage from our Ocean X Prix. This is an absolute gamechanger for our sport and I can’t wait to share Extreme E’s thrilling action and the stories of our championship from Senegal this weekend.”
Image Credit: Shutterstock
