Extreme E Partners With Sustainability Platform Waterbear Network
Extreme E has announced a new partnership with WaterBear Network, the first digital platform dedicated to supporting the UN Sustainable Development Goals.
WaterBear Network will launch later this year, with original content and curated documentaries inspired by the United Nations Sustainable Development Goals in a bid to engage the public.
As part of the deal, Extreme E will create its own bespoke branded environment on WaterBear, where members of the platform will be able to watch exclusive and behind the scenes content from the racing league.
“Extreme E is more than just a motorsport,” said Ali Russell, Chief Marketing Officer, Extreme E. “Our goal is to take audiences on a thrilling and inspiring journey to the frontlines of the climate crisis, to shine a spotlight on the greatest issues facing our planet, and use these stunning locations as a canvas for impactful storytelling which causes each and every one of us to consider our actions and behaviours more carefully.
“Our mission fully aligns with the Waterbear Network’s goal to be the go-to entertainment platform for purpose driven content, which makes this a perfect content partnership. We can’t wait to get started and help inspire positive impact, together.”
Sam Sutaria, Head of Strategy at WaterBear Network added: “We are thrilled to have Extreme E on board with WaterBear. Sport is one of the biggest global communities in the world, and through this partnership with Extreme E, we hope to mobilise this powerful tribe for impact around the world.”
Extreme E’s content on the platform will include the likes of the How to Build a Racing Car documentary series, which follows Extreme E’s engineers as they construct the all-electric off road vehicles, and The Best of Extreme E, following the series as it travels from the Amazon rainforest to Senegal’s West African coastline, via the Arctic ice sheet.
