Extreme E Partners With Vodafone
Extreme E has announced Vodafone Business as its technology communications partner in a collaboration that will see Vodafone Business’ leading innovations and capabilities integrated into Extreme E’s global operations.
The deal means Vodafone’s 5G, Mobile Private Network, Internet of Things (IoT) and multi-access edge computing will all be utilised by the electric racing series. It will also include full involvement in the purpose-driven elements of the series, with special prominence on Extreme E’s Legacy Programmes and the Science Laboratory on board the St Helena.
With expertise in connectivity, global scale and the leading IoT platform, technology communications company Vodafone Business helps organisations succeed in a digital world. It has a focus on enabling an inclusive and sustainable digital society, and many of its solutions have sustainability and inclusivity embedded. Through its IOT solutions, it continues to help sustainability efforts, including agriculture, forestation and decarbonisation of energy grids.
Ali Russell, Chief Marketing Officer at Extreme E, said, “As a sport for purpose series, it’s essential that we align ourselves with companies who share our core values, so we are delighted to be announcing this partnership with Vodafone Business.
“Vodafone is a global leader of communications, innovation and technology and crucially embeds an impressive level of sustainability and inclusivity practices into its core strategies. We are proud to welcome Vodafone into the Extreme E family and look forward to working with them to achieve impactful results.”
Amanda Jobbins, Director of Marketing and Communications at Vodafone Business, said, “Vodafone Business is on a mission to encourage customers, businesses and wider society to switch to making greener choices through technology. Extreme E has a shared commitment to leaving a positive impact through its racing series, while promoting gender equality.
“This partnership will enable both organisations to leverage innovation to enhance the future and improve people’s lives.”
Extreme E is a new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global tour highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.
Season 2 of Extreme E kicked off in NEOM, Saudi Arabia in February 2022 and will head to Sardinia for a double-header Island X Prix event in July.
