Veloce Racing Secures Title Partner

British Extreme E team Veloce Racing has announced E.ON as its new title partner.

The deal will see the team renamed E.ON Veloce Racing for the 2024 edition of the all-electric off-road motor racing series.

It was recently revealed that the upcoming 2024 championship will be Extreme E’s last, before it is replaced by Extreme H, a hydrogen-powered version of the series. 

Daniel Bailey, Chief Executive Officer of Veloce Racing, said, “All of us at Veloce Racing are thrilled to be taking our partnership with E.ON to a whole new level for Extreme E Season 4. The collaboration has seen so much success already, and with E.ON as our title partner, I can’t wait to see what we can achieve this year.

“E.ON continues to lead the way when it comes to sustainable energy solutions, and we will be using their expertise to create inspiring campaigns which focus on a greener and more positive future.

“Veloce’s ambitions within the motorsport world support the same pillars as E.ON’s work in the energy sector, and as a pair we will continue to promote the importance of sustainable innovation and equality.”

Scott Somerville, Chief Marketing Officer at E.ON UK, added, “With three race wins across three continents last year – and third place success in the overall championship – Veloce are proving as successful in competition as they are in driving our shared agendas on essential topics like fighting the climate crisis and making even more progress towards equality and meaningful diversity.
 
“We are hugely excited to continue our ongoing relationship with Veloce Racing, and with Molly and Kevin proving their commitment both behind the wheel and supporting our joint efforts to reach a huge number of people and champion those shared values.”

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