Extreme E Seals Broadcast Partner
Extreme E has announced that it will broadcast all live events on global streaming platform Recast throughout Season 3.
The deal will see the global electric off-road SUV motorsport series broadcast in more than 100 countries around the world through Recast’s microtransaction-powered streaming platform.
Recast provided fans with access to live and on-demand content without the need for a subscription. By utilising microtransactions, Recast claims that it can ensure content creators and rights holders receive payment for every view of their content.
Season 3 of Extreme E kicked off in Saudi Arabia with the Desert X Prix in March. The next race, round three on the calendar, takes place in Scotland from 13th to 14th May.
Ali Russell, Chief Marketing Officer at Extreme E, said, “We are delighted to be partnering with Recast for Season 3 of Extreme E. The innovative approach that Recast takes to content distribution aligns perfectly with our own mission to use motorsport as a platform to raise awareness of climate change issues and inspire positive action.
“Through this partnership, we will be able to reach fans in over 100 countries around the world, giving them unprecedented access to our exciting and ground-breaking racing format.”
Andy Meikle, Founder and CEO of Recast, explained, “We’re very excited to be teaming up with Extreme E this season to offer their fans even more opportunities to watch the race action, in more than 100 countries around the globe.
“By broadcasting their events live on Recast and utilising our innovative pay-per-view solution, fans can watch all of the events knowing that the proceeds are going to straight back into Extreme E, helping to raise the profile of their series mission to raise awareness of climate change.”
Extreme E are prioritising sustainability throughout the sport and earlier this year they named EY as their sustainability partner.
